If PG-13 Is the Moneymaker, Why Is Hollywood Cranking Out So Many R-Rated Movies?
The Wrap puts together the facts:
This year, PG-13-rated films have accounted for 52 percent of the overall box office grosses, well ahead of films that the Motion Picture Association of America rated R (27 percent), PG (16 percent) or G (3 percent). And none of the year’s top ten movies is rated R.
But there have been far more R-rated films released wide this year, as was the case in 2012. Thirty percent of all releases — 189 in all — are rated R, compared with 114 PG-13 movies (18 percent), 33 PG-rated movies (5.4 percent) and three G movies, according to Box Office Mojo.
And then follows it up with this little bit of information:
For some movies, theatrical releases are mainly to build buzz, and are secondary to VOD and downloads in terms of revenue.
The Weinstein Co.’s specialty label Radius made its R-rated biopic “Lovelace” available on VOD and for downloads on the same day it hit theaters, and the Amanda Seyfried drama has made far more from those platforms than the $346,000 it took in at the box office.
This is the future of independent cinema. Release for experience and convenience on the same day. Let the audience decide how they want to watch the film.
(via Future of Film)